Towards The Success Of I-Café Business In The Philippines
The i-cafe owner is always in a position to specify the configuration of computers that his prospective customer’s need. Aside from the good price that he can give because of his part sourcing advantage, his after-sales service availability will do well in his getting the order. The experience he has in maintaining his i-cafe units in A-1 condition will greatly help in showing his competence to sell and service the personal computers that his customers will buy from him.
Aside from the hourly rate that his customers pay for the usage of the computers, an i-café owner can also earn from selling prepaid game credits to them. Depending on the popularity of the games installed on his computers, he can earn 10 to 15% of the amount of prepaid game credits sold to his customers. Game tournaments and other promotional gimmicks can be resorted to in order to sustain the customers’ patronage of a gaming i-café.
With millions of Filipinos working abroad in order to support families that they left behind in the country and thousands more needing to transfer money from city to provinces and vice-versa, cash remittance is really big business here in the Philippines. The big bulk of the money transfer business are being served by domestic banks and specialized multi-national companies like Western Union, Money Gram and some local companies. They have branches in different locations in the country but there are still areas that are unserved or underserved at present.
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